VRM is the acronym of Vendor Relationship Marketing.
At it's simplest, it's turning the idea of selling and marketing TO customers on its head. With VRM, the customer is in charge of the relationship. Not the vendor.
BankingVRM could explore the perspective for bank and finance.
This should be a dedicated AbsorptionGroup dedicated to speak of the perspectives to explore the future uses of VRM within bank and finance.
A dedicated Branch should be opened soon, we've still a lot of work :